Virtual Production
Shooting decisions made in the room, with the environment lighting the subject as it is captured.
Virtual Production
Virtual production moves decisions that used to happen weeks after the shoot into the moment of capture. The director sees the environment, the actor reacts to it, and the lighting is real because the environment is emitting it.
©Decisions in the room
Framing, time of day, weather and set dressing are adjusted live with everyone present. That collapses the review cycle and removes most of the guesswork from performance and lighting.
Light that already matches
Because the environment lights the subject, reflections in eyes, glass, paint and metal are physically correct. This is the reason automotive and product work moved to volumes first.
Schedule and logistics
Multiple locations can be shot in one day without travel, permits or weather risk. The trade is preparation: content and calibration must be finished before the crew arrives.
- Workflow
- Pre-visualisation → environment build → technical rehearsal → shoot
- Content
- Real-time scenes, plates and 2.5D environments
- Crew interface
- Operator console, environment presets, live adjustment
- Output
- In-camera final frames with clean plates on request
Same stage. Same presenter. Any location.
The camera and the talent never move. Only the world does — which is the entire commercial argument for virtual production.
From empty studio to final frame.
We engineer the complete production environment — not only the wall inside it.
Production brief, content ambition and operating model.
Room, structure, power, cooling, access and acoustics.
Volume geometry, sightlines and working area modelled in 3D.
Pitch, structure, load, processing and colour pipeline.
Camera positions, tracking method and reference placement.
Node count, frustum strategy and content pipeline.
Reference distribution and end-to-end timing budget.
Fixtures, control and acoustic treatment around the volume.
Operator positions, monitoring and switching workflow.
Installation, cabling, structure and system build-up.
Colour, geometry, tracking and camera matching.
Shoot-day rehearsal against real cameras and real content.
Operators, engineers and creative team handover.
Service agreement, spares and content evolution.
Engineer this into your stage.
Every XR design starts with a survey of the real room and the real production brief.
Continue exploring xr stage systems.
XR Studio
The complete studio envelope — structure, power, cooling, acoustics, workflow and training.
LED Volumes
Wall, curved volume, ceiling and floor surfaces specified from the camera outwards.
Camera Tracking
Camera and lens data streamed to the render engine so perspective belongs to the lens.